by Segun Mafe
Yezeed Mahmud aka Oma Mahmud (formerly known as Kid Push) is an emerging alternative rapper and producer who has evolved as an artist from his first EP TRAP CITY) to his latest body of work INTERLUDE. Oma is known for his diversity as an artist. Oma released his full length project between both Eps titled SOMEWHERE IN LAGOS. On this he relayed to us what his Lagos was. If you’re a fan of 'Alte' music, Oma Mahmud is one of the leaders of this new movement. The CONTENT:NG team met with him to learn more about him and his art.
This is our first time interviewing you so I guess the most obvious question to ask is why change from Kid Push to Oma Mahmud?
I just got tired really lol, wanted to use my given names.
On the somewhere in Lagos EP you focused more on your love for Lagos (women, Lagos hustle, day to day life etc) to solely about the ladies on your interlude EP. What changed between both projects?
It wasn't a deliberate transition, it was just a reflection of where I was, what I was going through at that point in my life. The entire interlude EP was inspired by one girl.
What inspired you to pursue a career in music?
My childhood really, the experiences I had growing up grew a love for music in me. And before I knew it I was making my own tracks on a karaoke machine at the age of 9.
Photo Credit : Mr Wentz
Why alternative rap?
I started off as a rapper, cause I listened to almost exclusively rap music growing up, but over the years I realised that I can do a lot more than just rap. That's what my music is, multi-genre with a hip-hop core.
Where do you place alternative rap in the Nigerian music scene at the moment and how do you think your music can help to push the genre to where you think it should be?
Right Now alternative music is a growing genre in Nigerian music, people are really getting into it now, I feel my music shows you a different approach to it.
From your more recent work after somewhere in Lagos, you seem to be singing and using autotune more. Is this the new direction for your music or just something you're trying out for the moment?
My sound will change and evolve continuously, but yeah, autotune and I have become really good friends lol, my dude is gonna be around for a while.
What song would you say you have the strongest connection to and why?
I have deep connections to most my songs, but the deepest has to be hurting, cause of where it came from, the loss of not one but 2 of my friends in quick succession.
What’s been your biggest challenge with the Nigerian music industry as someone trying to push their sound through?
8. Man, everything is bloody expensive, the industry is saturated with drab music, and the poor infrastructural condition of the nation as a whole affects the growth of the music industry. There are a lot of "biggest problems"
What were the circumstances involved in making your first track? How did it feel when you heard the mastered version of it for the first time?
It was at Capital Hill studio, it was amazing to hear my vocals professionally engineered in a professional studio, I felt "yeah, I am finally a musician now". So young and naive, didn’t know the road was still so long.
Who were your inspirations growing up?
50cents, the game, legacy of the new boyz, tyga, sauce kid, ozzy b, da grin, burna boy, J. Cole (best of all time) and kendrick. To name a few.
Any advice for the up and coming musicians?
Make sure you're in this for the right reasons, listen to advice but also listen to your heart and stay true to yourself. Work on your brand image.
What new projects are you working on and when are we to expect them?
I'm working on a New full length project, It’s called PINK and it's gonna be out November ending.
PINKWhat makes PINK different from Somewhere in Lagos and Interlude? Are you expressing yourself on a new sound? What’s the inspiration for this project?
On PINK I made a deliberate effort to explore new sounds and put my production in the front line, I produced most of the songs myself.
Thank You Oma